Equity in Entrepreneurship

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The Equity in Entrepreneurship program, or EquinEnt, aims to help bridge the race and gender equity gap in early-stage entrepreneurship to help create more inclusive pathways to the Tampa Bay startup ecosystem. 

Hosted at the nonprofit Foundation for Community Driven Innovation‘s AMRoC Fab Lab at University Mall, Equinent participants have access to a dedicated community of mentors with expertise across a wide range of business fields, as well as rapid prototyping and fabrication resources and tools at AMRoC.  Since the start of the program in 2020, over 35 new businesses have been started or relaunched, over 80% of which are Black and Brown-owned and over 60% women-owned. 

Read on to see how to start your journey to self-employment!

Training & Coaching Services For Business Owners and Entrepreneurs

By cultivating early stage entrepreneurship and elevating the prospects of our community, individuals are afforded new opportunities to improve their life, and that of their families and friends!

Fully committed Equity in Entrepreneurship participants receive:

  • Up to 100% EquinEnt tuition reimbursement based in class attendance and participation!

  • Training and development workshops

  • Exclusive Program Perks

  • Up to $1000 seed funding for your business

  • Marketing & Creative Support

  • Basics of Business Financial Accounting

  • Business Bank Account Setup Support

  • Prototyping Assistance
  • 1 Million Cups tips & practice


“You are making a difference. I learned more and made more progress with my business in 6 weeks in Equinent than I did in 6 months with a previous program.”

Ora Tanner

CEO, Black Unicorn Education

This program brought so much clarity to me! It really helped me figure out what I wanted to do with my businesses and I had mentors around me who would help me take those steps!”

Joelle Hinds

CEO, Slay All Day Nails

Equity in Entrepreneurship at AMRoC has been such a blessing to me and my family! By becoming a part of this program, not only have I been able to start my business but I have been blessed with the tools and resources to keep it going. I have learned so very much about what it means to be an entrepreneur, run a business, pitch my story, find my target clients, etc. Anything that you can think of when it comes to having a business, you will surely learn while being a part of the “Equity in Entrepreneurship” program.  “

Recquel Mack-Randles

CEO, G +g Salon

“We are thankful for this program. For a long time we dreamed of having our own business, but we did not know where to start with it. This program gave us the jump start we needed to make our dream come true. It helped us get a clear vision and purpose for our business, and the seed money to launch it to the next level. Very grateful for all the instruction and support!”

Rosemary and Angel Guadalupe

Owners, Angel Eyes Home Watching Services

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